Clear Shampoo Launch, Philippines 2007

Clear is a shampoo brand marketed and manufactured by British-Dutch consumer goods conglomerate Unilever. It was launched in the Philippines in 2007.

Unilever registered "Clear" as a trademark on January 24, 2005 and received IPOPHL approval on May 21, 2007. (WIPO ID: PH/4/2005/00000695)

Unilever began to market Clear around July 2007. Shown below is a print ad for Clear shampoo published in the Philippine Daily Inquirer, issue July 1, 2007.

Here is the accompanying television commercial aired in GMA-7 a day later, July 2, 2007.

This is a rough transcript of the television ad, including legal television disclaimers:

Introducing Clear Anti-Dandruff Shampoo.

1. Removes Dandruff (visible flakes with regular use)
2. Nourishes Scalp
3. Relieves Dryness
4. Prevents Hair Breakage
5. Cools and Refreshes
6. Prevents Itchiness (Due to dandruff with regular use

6 Benefits in every wash (upon regular use)

Can Your Shampoo Do This?

New Clear. No dandruff. (No visible flakes with regular use)